Saturday, May 25, 2013

WOOD BURNING STOVES & FIREPLACES IN NORTHALLERTON

With the large and ever increasing selection of wood burning stoves & fireplaces available these days, owners are spoiled for choice when choosing fires for interior living areas, whether restoring period options or making a classic vogue during a modern house. Maintaining its position because the centerpiece in several homes, fireplaces have continued their popularity throughout the ages and both modern and ancient styles, in an exceedingly range of finishes, play an ever important part in combining cozy heat with vogue and eye charm.

Assembly of a traditional wooden fireplace

Most wooden fire surrounds are created of 3 elements – 2 legs and a mantel shelf. Before starting assembly, it is good practice to look at the subsequent precautions:

Read through the manufacturers instructions.
Work the surround on a soft surface to avoid damaging the surround or your floor.
When drilling into the wall, check for hidden pipes or cables so as to avoid them.

Finishing your Surround

Deciding the colour of a fireplace surround to match your home is a alternative of 2 finishing techniques:

Paint end
Stain/Varnish finish

Whichever technique you employ be sure to color the rear and front of the hearth surround to increase stability.

Back Panels and Hearths to complete the hearth

To build your hearth complete you can use reversible Laminate back panel and hearth tray insert appropriate to be used with most gas and electrical installation and widely on the market through a vary of DIY stores.

Most laminate back panels are shaped from a core of craft paper mixed with heat resistant resins to which a decorative end laminate is applied throughout the manufacturing process. Suitable fireplace trays ought to contain non-flamable board and be of a construction which raises the edge of the fireplace to 50mm from floor level and comes at least 300mm from the flame source.

The rear panel will require an gap to be cut to accommodate the appliance used. Once marked up the laminate can be easily cut with a fine toothed saw.

There are a number of ways to secure the back panel in place, but one in every of the foremost effective is to drill a series of slightly outsized holes where the panel meets the inside of the leg of the surround. These can then be used to screw through to the surround with a short wood screw, the outsized hole permitting for a tiny degree of movement which could occur over time within the installation and stop the chance of laminate surface from cracking.

Generally the hearths return as one unit that wants to be laid on a sand and cement mortar bed to enable the fireside to be levelled in both directions this is essential to ensure your fire is also level and upright.

Different Back Panels and Hearths

Other choices of back panels and fireside sets are obtainable available such as, solid iron, light-weight marble, granite or solid marble in one or 3 items. Again the rear panel is fitted in an exceedingly similar means to the laminate back panel but does not require to be mounted to the surround however is freestanding. You can check out some great stoves and fireplaces in our gallery on our website here @ http://www.stoves-fires-fitting.com

Wood Burning Stoves Northallerton


Friday, April 19, 2013

Talenti New Packaging "Happier Spoons" Positioning


Ice Cream Should Be Happy

Ice Cream and Frozen Treats is a substantial market exceeding over $12 Billion in sales. Demographics are a factor in the growth potential of this market. Two areas are working against it: Aging Baby Boomers are consuming less ice cream due to their concerns related to the fat and caloric content of this category. hildren are decreasing as a percentage of the total market.
working against it: Aaptures  Families with children have typically been the heavy user segment…read more....





Clients Corner PURE Gourmet Wins Food & Wine Magazine

PURE Gourmet Wins Taste Test




Kelly Macleod and partner chef Andrea Perrier created PURE Gourmet +3 yrs ago... it was a result of their passion.... enjoying  Pure naturally bold and intense food! Their line consists of 10 Sorbet & Gelato flavors... that they say are " Bold and  Innovative"... my favorite is their new Strawberry Basil Sorbet!

Food Brands Are Strongest Based on Multiple Trends

In my interview with Ann Mack of JWT on their JWT Things to Watch in 2013 Food & Beverage report, PURE Gourmet product development is bolstered by a convergence of several trends that JWT identified one of which is the growth in Allergen Free Foods.   

Claire Robinsons Food Trends 2013 Researc points to Gluten Free which she feels is a trend that will continue to grow as we find more of the population suffering from some form of Gluten Intolerance.  

PURE also hits on trend that the McCormick Flavor Forecast 2013 says are emerging trends with substantial growth over the next 3 to 5 years:
 
  • No Apologies Necessary - Incorporation of decadent flavors to spur instant gratification and a quick escape from the rigors of everyday life
  • Personally Handcrafted - A hands-on approach showcasing the very best of ourselves

 

Food Entrepreneurs - Passion is not Enough!



Many who aspire to start a food business are really hooby-preneurs and don' have the intention or desire to grow their business.

Kelly and Andrea are artisan foodpreneurs with passion... BUT they have the practical passion real entrepreneurs need to build a real business. 

Future articles will follow how we work together to grow their brand, getting their products off the retail shelf and.... well... I usually say on to the Consumers Plate.

However you may not want to wait and just dig into the pint of happiness and forget the bowl!



 

How Do You Use Food Trends? What is Your Mommy Blogger Plan?



From Domenick Celentano, your Guide to Food & Beverage
Ready Set Cupcake Uses the Sweet Spot Canvas
In any MBA level marketing class the concept of Convergence of Trends is a core learning objective. So why is this so important? Clients Ready Set Cupcake and PURE Gourmet were first place winners is the Retail Pitch Tank using the Sweet Spot Canvas! Well I suggest you identify 3 trends that your product is built upon Find Your Brand's Sweet Spot


 

Clients Corner - Mommy Blogger Raves about Fun to Eat Fruit
So I posted about my client Fun to Eat Fruit yesterday on our work together establishing a Mommy Blogger outreach marketing program to generate awareness for the brand. Not convinced yet... Read more

Clients Corner - Fun To Eat Fruit Appeals to Mommy Bloggers Creating Brand Awareness
Small food businesses can't use conventional product launch techniques...they are too expensive and are becoming less effective as more consumer use social media to solve their meal preparation challenges. I work... Read more

Cheesecake Café Business Pitch Critique - They Should Consider Crowdfunding to Grow This Food Venture
Our  small food business pitch this week is from Cheescake Café, founded by Frank Tamara. Pitching your business is difficult so I have provided some helpful ideas as your read... Read more

Is Your Packaging Working For You?
Is your packaging working for you? Are you changing it AGAIN for the second or maybe third time? Are you starting a food business and don't know how to select the right packaging?

Featured Articles
Think About Crowdfunding for your Business
Great Examples of Packaging Types
I am Looking for a Virtual Intern
Winning Retail Buyer Sales Pitch Fancy Food Show
 

Wednesday, April 3, 2013

Clients Corner - Fun to Eat Fruit Launching Products Through Mommy Bloggers


It pays to plan New Product Launch with Mommy bloggers


Here is an example from my client, Fun to Eat Fruit, on using Mommy Bloggers as a New Product Launch strategy.  We are early in the process and will continue to write about New Product Launch with Mommy bloggers at Fun to Eat Fruit.


Sunday, March 24, 2013

Convergent Trends are Strongest in New Product Development so Use the Brand Sweetspot Canvas

I have been interviewing the experts on Food Trends for 2013 and beyond and there is a wealth of information food entrepreneurs can use for new product development

Click image to go to main article


The McCormicks Flavor Forecast,  JWT’s Food and Beverage Things to Watch in 2013 and Celebrity Chef Claire Robinsons Food Trends 2013 ar chock full of useful data and insights and the best part…it’s free!

Want Sweeter Sales and Profits?

Read Find Your Brand’s Sweet Spot...    I recently used the Sweetspot Canvas with my clients PURE Gourmet and Ready Set Cupcake at the recent Own it Ventures Pitching Conference.  

Does it work? Well both were tied for first place in the Retail Buyer Pitch Tank! Need I say more.